Private Watch Club, for the True Enthusiast


Hands On

Our private club lets you get VIP access to try out some of the best watches on the market today. Impress your friends and coworkers, or simply test drive the watch before you buy one.



Variety is the spice of life, and with 100+ watches in our collection, you'll always have something new to wear. New watches are added regularly, so you'll never run out.


Plenty of Wrist Time

  As a member, you get 30 days to enjoy each watch. And if you need more time, simply extend your booking with your concierge(provided no other member booked that watch).



Our memberships are priced with the idea that for less than the cost of a single luxury watch, you can get access to hundreds of watches(so you'll always have something fresh on your wrist).

WLC was started with a simple idea. To make enjoying luxury watches a lot more accessible. The problem with collecting luxury watches costing tens of thousands of dollars is that it can get expensive very fast and unfortunately the honeymoon period only lasts for so long(no matter how nice the watch is) before you eventually get bored with the watch and start obsessing over something else. That's just so inefficient and keeps so many people away from truly enjoying this hobby. And we know we can do better.

Our club is designed to let you enjoy all the best watches that are out today, during that elusively brief honeymoon phase...then once you get bored with a watch, you send it back to us and get a new timepiece to enjoy. It's like having your very own constantly expanding curated collection with hundreds of watches, but without having to worry about losing thousands of dollars to depreciation, taxes and maintenance.

Since our goal is to make this hobby truly affordable for the watch enthusiasts, we've designed our membership pricing so that your membership will cost you less than what you'd pay for a single watch. So you have to decide, whether you are happy with having an extra watch that's all yours, or if you'd rather have access to hundreds of different high end watches that you can enjoy for years to come.

Learn How It Works     Membership Pricing
44mm Royal Oak Offshore Gray Ceramic
AP Royal Oak Offshore
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44mm Gray Ceramic

Tier 7 - Retails for $40,000+

When it comes to luxury watches, Audemars Piguet Royal Oak line is at the top of the food chain. This is the 44mm Offshore chronograph version. It comes finished with a gray dial and a ceramic case. The quality of this watch just screams luxury, make everyone gawk when you show up with this on your wrist.

Patek Philippe Nautilus
Patek Philippe Nautilus 5711
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40mm Blue Dial

Tier 7 - Retails for $40,000+

This is the grand daddy of them all. Subdued classic luxury that only the true connoissor will regognize.

Rolex GMT Master Batman
Rolex GMT Master Batman
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40mm Blue Theme

Tier 3 - Retails for $10,000+

Rolex is a classic staple of any luxury watch collection. The GMT Master and the Submariner are some of the most popular watches Rolex sells. This is the BLNR "Batman" version. It has a unique blue theme to the dial and the GMT hand, which helps add a touch of modernity to a watch tha has been otherwise unchanged for 40 years.

Panerai Luminor PAM111
Panerai Luminor Marina
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44mm w/ Crown Guard

Tier 3 - Retails for $6,000+

This is a classic Panerai. It's a 44mm watch that really brings attention to your wrist. The crown guard really helps tell everyone who looks that the watch is special and the sandwhich dial is a simple yet classy feature that separates it from the other watches on the market today. And like most PAMs, it has a very easy strap changing mechanism.

Hublot Big Bang Evolution
Hublot Big Bang Evolution
40mm Glashutte Original Pano Reserve
Glashutte Pano Reserve
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40mm Blue Power Reserve

Tier 3 - Retails for $8,500+

A stunning Glashutte in blue with a prominent power reserve. Truly an amazing piece, that will get everyone talking.

42mm IWC Pilot Saint Exupery
IWC Pilot St. Exupery
Vacheron Constantin Overseas 4500V
VC Overseas 4500V
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42mm Blue Dial

Tier 3 - Retails for $12,000+

Vacheron Constantins are a great brand for anyone who doesn't want something too flashy. If you are the type that wants to let the watch tell the story, then this is the watch for you.

View the rest of the collection